16 best lingerie brands to heat up your Valentine’s Day (2024)

If you don’t know where to start, we’re here to help you navigate this shopping experience.

1. Only Hearts

Since 1978, Only Hearts has been making beautiful lingerie that’s meant to be seen. The brand even coined the term “ inner outerwear”, making a statement that its lingerie can, and should, get to see the light.

Ruffles, lace, silk, and mesh – everything at Only Hearts oozes romance, from the sensual slips to the more simple, everyday intimates like briefs and bralettes.

What really sets Only Hearts apart is how its pieces are made. Everything from Only Hearts is manufactured in New York City using local deadstock and recycled fabrics, or organic, certified made in green textiles. These flirty, feminine underthings are proof that one person’s trash is another’s treasure.

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We do wish there was a wider range of sizes, because these pieces are truly so beautiful and everyone should have the chance to don them.

2. Eberjey

If your ideal lingerie looks like simple silhouettes, soft fabrics and details that put your comfort first, you need to check out Eberjey.

The brand is best known for its supremely soft loungewear and pyjamas, but its undergarments are not to be missed.

From undies made from the brands signature, buttery-soft Tencel to lacy underwire bras, Eberjey’s selection is sure to make you feel comfortable and confident. Our one qualm is that sizing is limited, with most pieces offered in XS-XL and bras in sizes 34A-36C.

3. Araks

Minimalist pieces with maximal colour are what make Araks’ pieces perfect for special occasions and everyday wear.

Araks’ barely there bras and panties let you show off and embrace your natural figure. Whether it’s sumptuous organic cotton or smooth silk, the brand uses materials that look and feel great.

Everything about these pieces is minimal except for the exquisite and bold colour palettes. Araks offers a wide range of vivid hues that makes this lingerie feel special enough for an occasion, but also easy enough to wear on a random Tuesday under your outfit for work.

We’d be remiss not to mention the brand’s commitment to being a conscious player in the garment game. The brand acknowledges it’s not perfect, but it is constantly improving its process to lower its environmental impact every step of the way.

4. Intimissimi

Italy has romance in its DNA, so it’s no wonder this Italian lingerie company is such a hit.

Intimissimi offers a large selection of bras, panties, slips, garters and more. From seductive lace bodysuits you can pull out on special, sultry occasions to simple shapewear for everyday, Intimissimi truly has everything you need to fill your lingerie drawer.

The sizing can be a bit limited depending on the style, but if you find something you love in your size, you can be confident knowing you’re getting a great product for a great price. Sales and bundled discounts are always available, so you can stock up on sexy little somethings within your budget.

5. Agent Provocateur

For a special occasion, Agent Provocateur is the sexy splurge your wardrobe has been waiting for.

You surely don’t need a special occasion to slip on a feather-trimmed, body-hugging corset, but Agent Provocateur’s intricately designed intimates will turn any moment into a jaw-droppingly special event. And, while every item has its own range of sizes offered, the brand has a decent selection of pieces available for bigger busts and bums.

The brand also stocks toys and accessories to help make all of your bedroom fantasies come true. These luxurious pieces come with a premium price tag, with bras starting at US$120 and some playsuits and corsets running up to four digits. If you’ve been fantasising about Agent Provocateur but it’s not in your budget, they do have an outlet where you can shop heavily discounted styles.

6. Fleur Du Mal

Fleur du Mal’s bodysuits have become so popular that many people actually wear them as tops – they’re that chic.

While the brand has only been around for just over 10 years, it has become an instant A-lister favourite. Rihanna, Gigi Hadid and Margot Robbie are just a few of the celebrities who have been spotted in the brand’s feminine, flirty pieces.

Fleur Du Mal’s mission is to make everyone feel more confident in embracing their femininity and sexuality. That comes through in the design of its pieces, its commitment to continue expanding its size range, and events the brand hosts to create open conversations around sex, love and wellness.

We’re particularly impressed by the brand’s bra selection, which includes beautiful nursing bras and mastectomy bras so that every wearer can feel their absolute best.

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7. Adore Me

Love the look and feel of sexy lingerie sets but don’t have a tonne of money to spend? Give Adore Me’s affordable yet stylish pieces a try.

Adore Me is a direct-to-consumer lingerie brand that was started with the sole purpose of offering affordable, fashion-forward underpinnings to the masses. The inclusive brand offers stylish intimates at an accessible price point for people of all shapes and sizes, ranging from 30A to 46G in most styles.

Adore Me has more than 600 stylish sets to choose from and a monthly subscription box. For US$39.95 a month, you’ll be sent a curated box of lingerie for you to try on at home. You can send back anything you don’t like and will only be charged the fee for the styles you keep.

8. Anya Lust

Anya Lust’s pieces look like they’re straight out of a fantasy, with lots of lace and silk.

If you want proof that lingerie is an art form, take a scroll through Anya Lust’s online shop. The store has a mix of Anya Lust’s own curated collection of lingerie, along with a collection of other designers as well. The main theme of all of the pieces, however, is luxury. Think sensual lace bras, mesh teddies and silky robes.

Aside from offering up gorgeous lingerie, the Anya Lust site also acts as a resource, offering sensuality classes, literature and art. You can also pick up candles and bath products, making this a true one-stop shop.

Plus, the brand is dedicated to inclusive styles and sizes. Most bras are sized up to an F, while lingerie is sized XS-4X.

9. Cosabella

Cosabella has been producing well-crafted, luxurious lingerie since 1983 when husband and wife duo Valeria and Ugo Campello founded it.

The brand is known for making high quality, fashionable intimates from the best materials available.

Since each piece is handcrafted by Italian artisans, a single thong can take up to 10 hours to create. Cosabella’s attention to detail and timeless designs have won it a legion of celebrity fans including Kim Kardashian, Jennifer Lopez, Naomi Campbell and Jessica Alba.

10. Savage X Fenty

From teddies to thongs to corsets, Rihanna’s Savage x Fenty brand creates size-inclusive lingerie that is bold and incredibly sexy.

To say that Rihanna’s Savage x Fenty line changed the lingerie game is an understatement. Its bras and underwear are just as supportive as they are beautiful, whether you’re looking for something lacy or simple.

Where Savage x Fenty really wins, though, is in its inclusive sizing. The brand’s bras go up to an H cup, and most of its lingerie goes up to a 3XL.

11. Free People

With lacy bras, delicate panties and beautiful matching sets, Free People offers a lingerie style for just about everyone. It’s a great option for folks who want to mix and match their pieces.

If you love a vintage-inspired aesthetic with your lingerie, Free People provides. Pieces like high-waisted briefs and two-toned bras give major throwback vibes. But if you’re more interested in bold colours, Free People has picks for you, too. Its bras and panties come in a range of hues, from lime green to bright purple.

The sizing of Free People’s lingerie leaves a little to be desired, but the pieces it does have are beautiful and affordable with ever-present bundles and discounts.

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12. Journelle

If you’re looking for a one-and-done lingerie shop, Journelle is the place for you. The brand has both a website and a small chain of boutiques – catering to digital and in-person shopping experiences alike.

Journelle has one of the largest offerings of intimates we’ve ever seen, including Spanx shapewear. Journelle even offers bridal sets, everyday basics, silk pyjamas and barely there special occasion pieces.

While the shop carries dozens of lingerie designers, Journelle also sells its own line of intimates. The Journelle collection offers a great array of sizings, ranging from A-G cup bras and XS-L underwear, but some of the other brands the company sells have more limited size ranges.

13. La Perla

It’s impossible to talk about lingerie without talking about La Perla. The brand made a name for itself as the go-to spot for elegant, yet sexy, pieces of lingerie. From gossamer baby-doll dresses to delicate lace bralettes, La Perla has a piece for just about anyone’s sensibility.

And while La Perla has a reputation for a high price tag, in recent years, the brand has offered lingerie at a wider price point depending on the style you’re getting. La Perla also focuses on sustainability and is committed to ensuring its materials are coming from ethical suppliers.

14. Eres

Subtlety is the new sexy, and Eres provides a minimal, elegant approach to lingerie.

Eres creates delicate pieces in muted pastels, embracing a less-is-more approach to lingerie. Lace panels and unlined mesh offer the classic aesthetics of lingerie, but without the bold cut-outs and high cuts of some other brands.

Notably, its dainty bras are surprisingly supportive – even those that don’t rely on underwire. The panties are sets that you’d want to wear daily – not just for special occasions.

The one caveat is that Eres doesn’t have the most extensive sizing available. And while the price tag may seem high, these are handcrafted pieces that, with proper care, can last a while.

15. Bluebella

Bluebella’s size-inclusive lingerie offers the look of high-end labels but with prices below the US$100 mark.

If you love the look of luxury labels like La Perla but can’t swing the price, UK-based Bluebella has a large selection of stylish lingerie and pyjamas that only look expensive. It’s here where you’ll find bras, underwear, teddies, corsets, garters and more with sensual cut-outs and delicate, strappy details – and most prices falling between US$30 and US$85. Even better is Bluebella’s commitment to inclusivity with bra sizes that range from 30A to 40G.

We also appreciate how Bluebella uses 95 per cent recycled packaging, purchases carbon offsets, and donates 10 per cent of profits from select styles to the Kaleidoscope Trust charity that works to uphold the human rights of LGBTQ+ people.

16. Skims

Skims has been proving that comfort can be sexy since 2019.

Originally in search of her own shapewear that offered the right support, coverage, and shade, Kim Kardashian began cutting and dying her own pieces at home. With prices starting at US$18 and sizes ranging from XXS to 5XL, Skims became the shapewear solution for Kardashian and others looking for pieces to enhance curves, lift the body, and tone silhouettes.

After its initial release and with every collection that’s followed, most of the inventory sells out within days. (The most recent Skims Romance collection was no exception.) Whether we’re talking about the brand’s mission towards inclusivity or the construction of its bras and underwear, support is what makes its wearers feel just as good as they look.